McCloud establishes his credibility by simply putting his ideas into practice. By using a comic to talk about comics, he uses a balance of words and pictures. In this way, we can see that he made a good comic and since he makes comics he should have good basis on what makes a good comic. It's almost like a comic-ception, a comic whithin a comic. In a similar sense, an essay about good writing would establish credibility by simply being an essay. A writer has every right to define what's good writing like McCloud has every right to define what's a good comic.
Even within his comic, he says that as a child he used words and ideas interchangeably but then realized their importance. As readers, we can all see that he has a basis of knowledge that we share with him. We were all kids at one point and this shared stage of life makes it easier to see that he is credible. We all read books with pictures and then we went on to books with words. He is a credible source to decide the importance of one over the other.
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